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TTMA have been appointed to handle a new campaign for Visit Norfolk and a new client, Visit Suffolk.
In the spring of 2016, TTMA was contacted by Kayla Dunne, the Brand Manager of Visit North Norfolk with a view to running a television advertising campaign in the late spring/early summer of 2016. We agreed a plan running 30 second commercials on Sky AdSmart which appeared in July and the results were extremely pleasing.
In the autumn of 2016, we were also asked by Kayla to consider plans for a campaign for Visit Norfolk to run in a similar period in 2017. This campaign - on both AdSmart and on ITV VOD (Video on Demand advertising) - ran in May and Early June and was a real success; particularly in data retention both in reaction to a competition and to information to help with future campaigns.
Yesterday, TTMA received more pleasant news. We are to plan and buy campaigns for Visit Norfolk in the autumn of 2017 and the spring of 2018. They will again use AdSmart and ITV VOD channels.
Also yesterday we were given the news that we would be required to run a campaign in the autumn for Visit Suffolk, too. This is really exciting and adds to our already well developed tourism links of which we are intensely proud.
We also really enjoy working with such nice people!
