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Touching on a rather ironic subject for a blog…
Are Blogs really that important to businesses when promoting themselves?
Or are they simply a way of playing the Google ranking system? Do you Blog when you have something worthwhile to say – or do you simply regurgitate a current or high profile news article? Do you share your views on said article? Are you concerned that others may disagree with your views, or that your opinion doesn’t run with the majority? Do your blogs invite comment or interaction? Are they designed to be seen as controversial within your industry purely to draw attention? Or do they stand loud and proud and reflect your views?
